Lara Vincent

For independent brands and small teams

Running your brand without doing it all yourself.

I set Claude up to take on the routine work of running a small brand, from customer emails and order checks to the daily to-do list. I also help you work well with the retailers and marketplaces that stock you.

Get in touch See how Claude can help

90+

brands and 2,000+ products I work across day to day

60–70

independent brands I’ve onboarded onto a multi-brand store

250+

new hires I onboarded and trained at TikTok, with a 100% pass rate

When you’re the whole team, operations eat your week.

Customer emails about deliveries and returns. Orders to check. Stock to update. A retailer asking for product information you sent last month. None of it is hard, but it all lands on you, and it leaves little time for the work that grows your brand.

I take some of that off your plate, starting with Claude, set up around how your brand actually works.

01 · Claude set-up for operations

Let Claude take on the routine work.

Claude is an AI assistant. Set up well, it can draft your customer replies, pull together what needs doing today and keep your product and order information to hand, so you spend less time on admin.

I use Claude this way every day in my own operations work. I’ll set it up with you, in plain English, and make sure you’re confident using it.

How we start

Small. We pick the one task that eats up most of your week and set Claude up for that first. If it’s helping, we build from there. If not, you haven’t spent much finding out.

  1. 01
    Customer careClaude drafts replies to everyday questions about deliveries, returns and exchanges, in your tone of voice. You check them and send.
  2. 02
    A workspace for your brandYour products, policies, FAQs and tone of voice in one place, so Claude answers the way you would.
  3. 03
    Connections to the tools you already useYour inbox, your online shop and your other apps, so Claude can see what’s going on. We start with what connects easily and keep it simple.
  4. 04
    A daily briefingOne summary each morning of orders, messages and anything that needs your attention.
  5. 05
    Simple automations, only where they helpFor the jobs you repeat every week, using the tools you already have wherever possible. No developer needed, and no extra subscriptions unless they’re clearly worth it.
  6. 06
    Hands-on trainingShort sessions and simple guides you can come back to, so you and your team use it with confidence.

More ways I can help

When you sell through retailers and marketplaces

02

Brand partnerships with stockists

I’ve sat on the retailer’s side, onboarding brands. I’ll help you get ready for stockists, with the product information and details they ask for, so onboarding goes smoothly and you stay a brand they like working with.

60–70 brands onboarded at Lovebrook & Green

03

Selling through marketplaces

Getting set up on multi-brand stores and marketplaces, then keeping things running once you’re live: listings, stock, orders, returns and fulfilment.

Day to day across 90+ brands and 2,000+ products

Who I work with

Independent brands with a small team, often a founder running things on their own, selling online, through stockists, or both.

I especially enjoy working with ethical and independent brands.

How I work

Alongside you, in the day-to-day work rather than from a distance. I start by learning how things run now, set up what will save you time, and write it down as I go, so it keeps working after I step back.

Where my experience comes from

Lovebrook & Green

Since May 2025 I’ve worked as a consultant with Lovebrook & Green, an ethical digital department store, hands-on across the day-to-day business. It means I’ve seen what small brands are up against, from the other side of the table.

What I do there

  • Personally onboarded 60–70 independent brands using a repeatable process
  • Supported the store’s growth from about 65 to 90+ brands and 2,000+ products
  • Use Claude to set up and check Make.com automations, including connecting the store to a brand’s online shop
  • Look after customers with returns, exchanges and delivery issues
Lara Vincent smiling at her desk

About

Hi, I’m Lara.

Across every role I’ve had, the job has been the same at heart: set a clear way of doing things, help people get comfortable with it, and keep it working as things grow.

As a Training Specialist at TikTok I onboarded and trained more than 250 new hires, all of whom passed. At mnAi I trained clients and new staff to use an AI platform. Today I bring that same approach to small brands: setting Claude up so it’s genuinely useful, and making sure the people using it feel at home with it.

Doing everything yourself?

Tell me a little about your brand and what’s taking up your time. I’ll reply personally.

laranvincent@gmail.com